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Keyword Research 101 Keyword research is the first step in the SEO copywriting process and is an essential component of your SEO strategy. Before creating content for your website, you must first determine what search terms your target audience uses. Your keywords are their search queries. Then, you can begin writing valuable and high-quality content […]

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The Meta description is a snippet of up to 155 characters – an HTML tag – that summarizes the content of a page. Search engines display it in search results most of the time when the searched-for phrase is contained within the description. As a result, optimizing it is critical for on-page SEO. We’ll go […]

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