Pay Per Click

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Published by Abdullah Haroon

on December 01, 2021

We all know that when you think of Google, you think of search and going to Google and putting anything into the search bar to start an inquiry. However, what about the Display Network when it comes to triggering ads? Banner advertising is another option. I am writing this article on basis of research carried […]

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Published by Abdullah Haroon

on September 20, 2021

Introduction Imagine you’re on a date and you’re sitting at a restaurant, eagerly awaiting your lady. Instantly, your phone rings, and you rush to answer it, thinking only of her… and picking it up with “hello baby, where are you?” You probably heard, “Hey! “May I speak with Mr. John? Are you interested in purchasing […]

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Published by Abdullah Haroon

on June 30, 2021

Conversion rate optimization for websites is typically around 2%. You may expect only two customers for every 100 visitors. And, to be honest, that’s a decent conversion rate. Many websites have a conversion rate of 0.1 to 0.2 percent. It takes 1000 visitors to convert one customer. How can we increase conversions so that we […]

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Published by Abdullah Haroon

on June 18, 2021

As we all know that online advertising is a vast industry. It is so large that in 2020, $144 billion was spent on paid social and paid search campaigns alone. Despite many attempts, the prospect of click fraud looms over PPC and paid social advertising. This type of digital ad fraud is one of the most […]

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