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{"id":4214,"date":"2024-10-07T03:24:35","date_gmt":"2024-10-07T03:24:35","guid":{"rendered":"https:\/\/xtremetechnologies.net\/blog\/?p=4214"},"modified":"2024-10-08T03:44:35","modified_gmt":"2024-10-08T03:44:35","slug":"7-popular-digital-marketing-strategies","status":"publish","type":"post","link":"https:\/\/xtremetechnologies.net\/blog\/7-popular-digital-marketing-strategies","title":{"rendered":"7 Popular Digital Marketing Strategies for Your Digital Landscape"},"content":{"rendered":"<div data-beyondwords-player=\"true\" contenteditable=\"false\"><\/div><tts-play-button data-id='1' class='tts_play_button'><\/tts-play-button><p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The business landscape is changing. Flyers and newspaper ads are history. In today&#8217;s world, the majority of the population spends most of their lives on the Internet, where most customers spend their time. People have adapted to new, more effective strategies like digital marketing instead of old-fashioned marketing techniques that have become obsolete.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">This highly dynamic industry will give you a broad array of tools and tactics regarding reaching your target market online, making your brand more recognized, and finally improving sales. However, selecting the best possible action out of hundreds of choices makes it difficult.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Hence, in this article, we have found the eight most popular digital marketing strategies that will give your business a new direction. It will enable you to understand and be equipped with the knowledge to create a successful digital marketing plan if you understand each technique that complies with your unique objectives and available resources.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><strong>1. Content Marketing<\/strong><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The creation and distribution of valuable, informative, and relevant content that attracts and retains an audience from the definition of content marketing might be an eye-grabbing infographic, a video instructional story, a blog post, or even an interesting podcast.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Creating content that answers issues for your audience, makes you look like a thought leader, and finally promotes your brand as the go-to answer is all important. If you look, most companies are offering SEO services today but Xtreme Technologies is considered to be the most popular <a href=\"https:\/\/xtremetechnologies.net\/seo-service-in-dallas\">Dallas SEO services<\/a> provider in the entire United States.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-4217 size-full\" src=\"https:\/\/xtremetechnologies.net\/blog\/wp-content\/uploads\/2024\/10\/1.-Content-Marketing.jpg\" alt=\"Content Marketing\" width=\"800\" height=\"600\" srcset=\"https:\/\/xtremetechnologies.net\/blog\/wp-content\/uploads\/2024\/10\/1.-Content-Marketing.jpg 800w, https:\/\/xtremetechnologies.net\/blog\/wp-content\/uploads\/2024\/10\/1.-Content-Marketing-300x225.jpg 300w, https:\/\/xtremetechnologies.net\/blog\/wp-content\/uploads\/2024\/10\/1.-Content-Marketing-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3 style=\"text-align: justify;\"><b>Features<\/b><\/h3>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-weight: 400;\">It will make you a thought leader in your niche, meaning that it develops brand authority and trust.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">It offers relevant, timely content to a search engine to improve SEO.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">It educates folks who will eventually become customers of your products or services and therefore creates leads.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">It forms long-term relationships because it can be a driver of recurring value to the customers.<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><b>Benefits<\/b><\/h3>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-weight: 400;\">Requires much time, effort, and sometimes more resources to produce.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">The benefit is not always instant due to the following, requiring constant creation of content.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Must have a deep knowledge of the needs of the target audience.<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><b>Who will use it?<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Content marketing is flexible and works for all types of sizes and industries of companies. If you are an owner of a B2C or B2B brand, creating informative and engaging content will create a significant impact on how your website is viewed on the web.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><strong>2. SEO<\/strong><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">SEO is the process of optimizing your website or web content for an appearance in SERPs or search engine results pages. You would want your website at the top when someone else searches for phrases associated with your business. Many tactics can be used in the strategy of SEO and involve link development, on-page optimization, keyword research, and friendliness to mobiles.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-4215 size-full\" src=\"https:\/\/xtremetechnologies.net\/blog\/wp-content\/uploads\/2024\/10\/2.-Search-Engine-Optimization-SEO.jpg\" alt=\"Search Engine Optimization (SEO)\" width=\"800\" height=\"600\" srcset=\"https:\/\/xtremetechnologies.net\/blog\/wp-content\/uploads\/2024\/10\/2.-Search-Engine-Optimization-SEO.jpg 800w, https:\/\/xtremetechnologies.net\/blog\/wp-content\/uploads\/2024\/10\/2.-Search-Engine-Optimization-SEO-300x225.jpg 300w, https:\/\/xtremetechnologies.net\/blog\/wp-content\/uploads\/2024\/10\/2.-Search-Engine-Optimization-SEO-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3 style=\"text-align: justify;\"><b>Features<\/b><\/h3>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Heavy work, results in long-term rewards since high rankings tend to be steady over long periods.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">It is relatively cheaper compared to the alternatives for sponsored advertising.<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><b>Discuss<\/b><\/h3>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Search engine optimization is not a one-time activity but requires continuous work since the algorithms change continuously by the search engines.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Keyword-high rankings can be very aggressive with competition, especially in highly saturated industries.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">It is not overnight to work and avail of it.<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><b>Who Can Use It?<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">SEO is a part of any good digital marketing campaign. It becomes essential for those companies whose leads and sales are hugely reliant on organic internet traffic.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><strong>3. Social Media Marketing<\/strong><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">This type of marketing makes use of sites found on social media, such as Facebook, Instagram, Twitter, and LinkedIn, to associate with your target market and increase brand recognition while driving people to your website. You could reach people, run contests, share content, and nurture a loyal following about your business.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><b>Key attributes<\/b><\/h3>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">It lets you have direct communication with your audience that would allow you to connect to them and find brand loyalty.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Highly targeted ads can reach the most relevant people who are likely to consider your products or services.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">It offers actionable insights about the consumer through social listening that will enable you to do better with the marketing plan.<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><b>Requires<\/b><\/h3>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The content needs to be actively and continuously constructed to keep the interest of the audiences<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Effectiveness can vary depending on the industry and target audience of any platform.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">It is exhausting to handle many accounts on social media.<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><b>Who needs it?<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Any company that needs to leverage all the power of social media websites and connect directly with the target audience has immense potential to enhance its marketing through social media.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><strong>4. PPC Advertising<\/strong><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">You can submit targeted ads using PPC on social media, search engines, or on any other websites. This is a great way to drive targeted traffic to a website or landing page because you only incur the cost when a click occurs on your advertisement. Among the most popular PPC networks are Bing Ads, Facebook Ads, and Google Ads.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><b>Features:<\/b><\/h3>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">You could have more traffic on your landing page or website today.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">This enables highly targeted advertising based on internet activity, hobbies, demographics, and so forth.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">It offers total analytics, which can contribute toward campaign success apart from the appropriate usage of budgets.<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><b>Advantages<\/b><\/h3>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">It might prove costly to the industry as well as competition related to the keywords.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">There is always management and adjustment required to keep it effective.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">You simply won&#8217;t find that all business ventures will work in particular for you, especially companies that are working on very tight budgets.<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><b>Who uses it?<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">PPC advertising is helpful for companies that want to reach a particular group fast and instantly get the results. It performs well in e-commerce sale generation, lead generation, and promotions of exclusive deals.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><strong>5. Email Marketing<\/strong><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">This electronic marketing allows you to reach directly to your target directly through personalized emails with the objective of lead nurturing, product promotion, content sharing, and sales acceleration. A successful email marketing campaign requires a responsive email list.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-4216 size-full\" src=\"https:\/\/xtremetechnologies.net\/blog\/wp-content\/uploads\/2024\/10\/5.-Email-Marketing.jpg\" alt=\"Email Marketing\" width=\"800\" height=\"600\" srcset=\"https:\/\/xtremetechnologies.net\/blog\/wp-content\/uploads\/2024\/10\/5.-Email-Marketing.jpg 800w, https:\/\/xtremetechnologies.net\/blog\/wp-content\/uploads\/2024\/10\/5.-Email-Marketing-300x225.jpg 300w, https:\/\/xtremetechnologies.net\/blog\/wp-content\/uploads\/2024\/10\/5.-Email-Marketing-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3 style=\"text-align: justify;\"><b>Features<\/b><\/h3>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Compared to other marketing mediums, it provides a high ROI.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">It makes the possibility of communicating in a tailored way, reinforcing your bond with your audience.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">It enables focusing on particular consumer segments based on what one prefers in their selection and action.<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><b>Advantages<\/b><\/h3>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Opt-in email list is time-consuming and demanding.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Unwanted spam filters are terrible, and you have to do well on your message, as well as handling clean emails.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">They have policies on email marketing such as CAN-SPAM and GDPR.<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><b>Who might use it?<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Even businesses in all directions can utilize email marketing to reach several customers and exploit the customized email marketing campaigns to create leads, develop client loyalty, and therefore generate income.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><strong>6. Affiliate Marketing<\/strong><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Affiliate marketing is the promotion you do with an influencer or other firms selling your goods and services. You give a commission to your partners for each sale generated by them because of their efforts. With that, it could help you expand your reach and take advantage of your existing audience without having to spend on a very massive initial investment.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><b>Features<\/b><\/h3>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">This is the most affordable way of reaching a wider audience through some reputable networked affiliates.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">With every conversion you gain, you only get paid for it since it is pay-per-performance.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">It relies on the good reputation and prestige that your affiliates have for more sales.<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><b>Knowledge<\/b><\/h3>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">A cardinal success aspect involves the type of good affiliates with the appropriate audience.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">This business requires much hard work and commitment to continuously monitor affiliate links and observe the results.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The commission costs can eat into your gains of profits.<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><b>Who needs to use it?<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The affiliate marketing program is suitable for companies with mature offerings and means to deal with partner relations. It especially suits e-commerce companies as well as niche market companies.<\/span><\/p>\n<table style=\"height: 64px;\" width=\"850\">\n<thead>\n<tr>\n<th><strong>Key Topic<\/strong><\/th>\n<th><strong>Explanation<\/strong><\/th>\n<\/tr>\n<\/thead>\n<\/table>\n<div>\n<table style=\"height: 74px;\" width=\"849\">\n<tbody>\n<tr>\n<td style=\"text-align: justify;\"><strong>Search Engine Optimization (SEO)<\/strong><\/td>\n<td style=\"text-align: justify;\">SEO is the process of optimizing your website to rank higher in search engine results, increasing organic traffic and visibility for your business.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div style=\"text-align: justify;\">\n<table style=\"height: 92px;\" width=\"849\">\n<tbody>\n<tr>\n<td><strong>Pay-Per-Click (PPC) Advertising<\/strong><\/td>\n<td>PPC allows businesses to place ads online, paying only when a user clicks on the ad. This method targets specific audiences and generates immediate traffic.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div style=\"text-align: justify;\">\n<table style=\"height: 91px;\" width=\"850\">\n<tbody>\n<tr>\n<td><strong>Content Marketing<\/strong><\/td>\n<td>Creating valuable content to attract and engage a target audience. Blogs, videos, and infographics are popular formats that build brand awareness and trust.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div style=\"text-align: justify;\">\n<table style=\"height: 93px;\" width=\"850\">\n<tbody>\n<tr>\n<td><strong>Social Media Marketing<\/strong><\/td>\n<td>Using platforms like Facebook, Instagram, and Twitter to connect with customers, build brand loyalty, and drive engagement through targeted content and ads.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div style=\"text-align: justify;\">\n<table style=\"height: 92px;\" width=\"850\">\n<tbody>\n<tr>\n<td><strong>Email Marketing<\/strong><\/td>\n<td>Email marketing involves sending personalized messages to a list of subscribers. It remains an effective way to nurture leads and convert them into customers.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div style=\"text-align: justify;\">\n<table style=\"height: 101px;\" width=\"849\">\n<tbody>\n<tr>\n<td><strong>Influencer Marketing<\/strong><\/td>\n<td>Partnering with influencers in your industry to promote your products or services, leveraging their followers to expand your reach and credibility.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div>\n<table style=\"height: 95px;\" width=\"849\">\n<tbody>\n<tr>\n<td style=\"text-align: justify;\"><strong>Affiliate Marketing<\/strong><\/td>\n<td style=\"text-align: justify;\">In affiliate marketing, businesses pay commissions to affiliates who promote their products or services, increasing sales through performance-based marketing.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2 style=\"text-align: justify;\"><strong>7. Marketing Analytics<\/strong><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Marketing analytics is the collection, analysis, and forecasting you derive from your digital marketing endeavors. It&#8217;s what enables you to gain informed insight into your target market, whether or not your campaigns work, and how your marketing programs are actually doing.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><b>Features<\/b><\/h3>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">It enables you to know what works and what doesn&#8217;t for your marketing undertakings.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Using it can allow you to fine-tune your campaigns to better outcomes as you make data-driven decisions.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">It points out the behavior of the consumers and lifestyles that ensure good targeting for high yield.<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><b>Problems<\/b><\/h3>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">It involves training on how to analyze, and there must be set analytics tools in place.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Where much information is available, there is a tendency to focus on some of the more relevant indicators.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Analysis and adjustment must be continuous, or else one will fall behind.<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><b>Who should use it?<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Any serious business, especially when it wants to become successful with its digital marketing strategies, should have some kind of marketing analytics. This is important for measurements &#8211; whether the campaigns are successful, honing in on the areas where adjustments are needed to be done, and maximizing return on investment.<\/span><\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/xtremetechnologies.net\/\">Xtreme Technologies<\/a> <span style=\"font-weight: 400;\">is the best agency and also gives you several services through which you can enhance your social media performance. The types of services are of various forms, and you can use them easily to take your company forward.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><b>Last Words<\/b><\/h3>\n<p class=\"mt-3\"><span style=\"font-weight: 400;\">But there are more than enough other resources and strategies floating in the cyber ether of digital marketing, each with its strengths and with variable factors to consider. If you understand these eight most popular strategies, you&#8217;ll be halfway toward building a viable digital marketing plan.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span style=\"text-decoration: underline;\"><strong>Read Also: <a href=\"https:\/\/xtremetechnologies.net\/blog\/video-seo-marketing-tips\">Video SEO Marketing Tips: How To Optimize for YouTube and Beyond (2024)<\/a><\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"mt-3\"><span style=\"font-weight: 400;\">The trick, however, isn&#8217;t to choose one strategy to stick with. Many of the most successful digital marketing campaigns employ multiple strategies to achieve an outcome that complements one another.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><b>FAQS<\/b><\/h3>\n<h4 style=\"text-align: justify;\"><b>Q1) What is the finest kind of digital marketing?<\/b><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Three of the best digital marketing platforms used by company marketers include social media marketing, search engine optimization, and email marketing. HubSpot, Marketo, and Salesforce are the leading marketing automation systems used in digital marketing.<\/span><\/p>\n<h4 style=\"text-align: justify;\"><b>Q2) Which digital marketing strategy is the most successful?<\/b><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">One of the main benefits of using social media for digital marketing is that it may assist you in Reaching millions of daily social media users who are prospective clients. Sharing informative and interesting material can help you engage and connect with your target audience.<\/span><\/p>\n<h4 style=\"text-align: justify;\"><b>Q3) Which area of digital marketing is more effective?<\/b><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Think about pursuing studies in digital media, business administration, marketing, or communications if you want to work in digital marketing. Furthermore, you may improve your knowledge of digital marketing significantly by learning data analytics, SEO, social media management, and content development techniques.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The business landscape is changing. Flyers and newspaper ads are history. In today&#8217;s world, the majority of the population spends most of their lives on the Internet, where most customers spend their time. People have adapted to new, more effective strategies like digital marketing instead of old-fashioned marketing techniques that have become obsolete. 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