Top 3 Ways to Earn High-Quality Backlinks
Published on: May 06, 2021
Attempting to keep pace with Google's ever-changing page ranking algorithms often can feel like trying to catch fog. When you think you've figured out what our search engine lords and masters want, they change the topic.
Fortunately, there are a few evergreen methodologies you could use to improve your SEO and overall Google quality score. High-authority backlinks are chief among these. Consider backlinks to be the equivalent of LinkedIn endorsements in the world of SEO. If your website is connected to by another site that has a strong reputation with Google, your domain will gain some of that all-important influence. This persuades Google that your material is both meaningful and educational, credible, and reliable (EAT), resulting in a ranking boost.
Want to earn high-quality backlinks? Our SEO services in Dallas have highlighted top three ways to earn high-quality backlinks.
1) Run Giveaway Competition to Earn Authority Links
Running online giveaways typically provides various options. The most tangible impact to SEOs is that competitions can entice links from authoritative sites across a wide range of domains. They can also be essential for data gathering. It's all right to ask entrants for their e-mail addresses or whether they'd like you to e-mail them their exciting offers in the future.
In the most basic competition, users scroll through the website to fill out their information, potentially answer a simple question. In the end, a winner gets picked from a hat. If you have high-profit products, these can offer prizes without affecting your bottom line too much. For example, giving free tickets to your cinema might not cost anything because the show has not sold out yet. You can also take the approach of money can't buy prizes. Going to a cricket match is fun, but working for national players and having a signed jersey is precious.
Of course, another side of this is that you can merely seek out people in related businesses running contests and offer an extra prize in exchange for promotion, high-quality backlinks, and so on. You can look for such prospects on Google: Browse for words like 'win' and 'competition,' as well as phrases used in pertinent niche areas.
Send contest details directly to Twitter users and bloggers you remember well or who you believe would be interested in supporting it. Know that if a contest is good enough, people will be less interested in sharing it. There are different innovative solutions to this problem. Things can be kept simple by appealing to the blogger's love of communicating cool stuff with their audience.
2) Testimonials and Reviews
Several business owners use reviews and testimonials to gain customer trust and understand their optimal customer requirements.
Testimonials and reviews are also a great way to find what changes are to make to your good or service.
However, utilizing testimonials and reviews as a link-building strategy is frequently overlooked. It is such a defined and easy technique, which could be one of the causes it's often overlooked: it appears too simple! Yes, it is simple, and that is why your company should incorporate testimonials and reviews into its link-building method.
Not only review beneficial to a consumer's decision-making process, but they are also a way of establishing credibility and trust for your company. Search engines will recognize that your website has been kept up to date with brand new and relevant content with each new testimonial or review you obtain.
When you update your website, the update introduces a new crawling possibility. It means your site may rank higher based on the reliability of the review.
Testimonials and reviews could also help you rank higher for long-tail keywords.
You can explore new phrases to use as keywords for on-site optimization by analyzing your consumers' comments. With all said and done, your company must organize an event correlating to the community work. Promotion for this will not cost a lot. To advertise, you may reach out to a few publications and make social media posts. Since it's a collaboration, organization X will promote the event, giving it more promotion.
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3) Engage in Community Work to Get High-Quality Backlinks:
It might seem out of context, but give it a try. Community work is a win-win situation for both parties. Engaging in community work will provide you with benefits in publicity, put a good name of the company, and the community gets benefits as well.
Let's conjure a scenario; you want to engage in some community work. Analyze what your community needs and what they are passionate about here. For your community, it can range from pollution concerns to feeding the poor or raising awareness. Pick out the one that has the least money involved and the most benefit involved.
Once you have done your research, reach out to the top organization involved with this cause. For the sake of discussion, let's assume that the community work you picked is community cleaning. The organization that you reached out to is called X.
On the day of the event, volunteers from both sides will participate in the event. Event arrangement will also be a breeze as there is not much that the company needs to arrange. At the end of a successful event is where the ball starts rolling for the business.
The community work will get free publicity from various news sources, websites, independent bloggers, and other social media sites. These people will mention your company's name, provide links to the websites and social media and indirectly promote your name. The grand scheme of things will lead your company to be discovered by other users who might not be aware.
Alice is an experienced SEO manager; she helps optimizing copy and landing pages for several brands. Alice's previous experience with top-notch SEO experts in Dallas is a plus point for us. She is well-versed in the research and implementation of content recommendations for successful organic reach.